White Papers

Knowledge makes the digital world go ‘round. Explore ZAG Interactive’s white papers and resources for valuable insights about website design and development, as well as digital strategy and marketing.

Consumer-Driven & Conversion-Focused Banking Website Resources
How Banks & Credit Unions Can Provide Better Service on Their Websites
Making Your Printed Materials ADA Accessible
Understanding Structured Data and Why Is It Important for SEO
Designing for Accessibility Vs. Retrofitting a Website for ADA Conformance
How To Enhance Your Content Marketing Strategy
Writing a Great Website Redesign RFP
Top SEO Ranking Factors
Website Launch Campaign Ideas & Best Practices
Manual Testing for Website Accessibility
How the Rules of Composition Allow for Good Design and an Enhanced User Experience
The New SEO: Optimizing For Semantic Search
Investing in Ongoing Website Copywriting Services to Keep Content Fresh
Conducting a Website Audit
The Importance of Financial Literacy Content
YouTube Closed Captioning the Easy Way
10 Ways to Measure the ROI of a Website Redesign
Local SEO and Schema.org Markup
Four Effective Tips for Measuring Website Engagement
Seven Best Practices for Designing & Optimizing Landing Pages
5 SEO Trends for 2018
Why is Site Structure Important for SEO?
Why Upgrade your CMS?
Copywriting for Local SEO
Best Practices for PDF ADA Conformance
The Building Blocks of a Powerful Landing Page
Essential Guide to Design File Types
5 Compliance Rules for Bank and Credit Union Digital Marketers
What Makes a Digital Marketing Campaign Successful
Best Practices for Website ADA Compliance
8 Measurable Website Redesign Goals
The Marriage of SEO and Valuable Content
Understanding Website Conformance and Compliance
12 Tips for Selecting a Web Design Agency
Why We Love Digital Marketing (And You Should Too!)
Social Media for Business: What You Need to Know
Simple Things that Make the Difference Between a Good and Great Website
Develop an Inbound Marketing Strategy to Increase Website Traffic
SEO Fails: What You Risk By Managing SEO Internally
10 SEO Best Practices for Businesses
50 Digital Marketing Stats to Start Your Day