Winner of 3 2022 WebAwards
ZAG won the 3 prestigious WebAwards including Credit Union Standard of Excellence for the UniWyo Credit Union website, Bank Standard of Excellence for Lincoln Savings Bank and Credit Union Standard of Excellence for the Purdue Federal Credit Union website. See why we're celebrating!
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ZAG Attending The Financial Brand Forum
ZAG Interactive will be attending the Financial Brand Forum on November 14-16 at the Aria Hotel in Las Vegas. If your institution is planning on attending, we would love to meet up with you!
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Winner of 2 Coveted WebAwards
ZAG won the Outstanding Credit Union Website WebAward award for our Scient Federal Credit Union redesign, and the Bank Standard of Excellence award for the First Bank website. See why we're celebrating!
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4 Ways for Financial Marketers to Extract Meaningful Website Data
Sure, most bank and credit union marketers use Google Analytics to track digital marketing, but few use the highly customizable tool – or several other related tools – effectively. Doing so isn't that difficult and will make a huge difference in terms of customer insights and marketing ROI. Read this ZAG-authored article on The Financial Brand.
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Kentico Site of the Month: April 2021
The Scient FCU has been recognized as a Kentico Site of the Month for April 2021.
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10 Vital CX Tips for Banks and Credit Unions in 2021
ZAG Senior Digital Strategist, Brenna Kelliher, provides vital consumer experience (CX) tips for banks and credit unions to follow, in this Financial Brand article.
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8 Essential Social Media Accessibility Tips for Financial Institutions
ZAG VP of Marketing Michelle Brown addresses the topic of accessibility on socail media platforms including Facebook, Instagram, Twitter, LinkedIn and YouTube.
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7 Trends That Will Help Financial Marketers Deal With Uncertainty
ZAG VP of Marketing Michelle Brown explores how financial marketers need to understand the impact that social and economic trends will have on 2021 marketing plans.
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Kentico Site of the Month: January 2021
The Starion Bank website has been recognized as a Kentico Site of the Month for January 2021.
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Google Throws Digital Advertising Curveball at Financial Marketers
ZAG Senior Digital Strategist Patrick Trayes weighs in on changes that financial marketers can expect as a result of recent policy changes at Google.
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Bank Website Personality Test: Is Your Site a Dog or a Cat?
Every financial institution website should stand out in some way. How would you describe your site and does it match what consumers feel when they show up on the site? The five questions below will give you a head start on your web refresh plans for the year ahead. Read this ZAG Interactive article on The Financial Brand.
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Winner of 3 Coveted WebAwards
ZAG won the Best Credit Union Website WebAward award for our Andrews Federal Credit Union redesign, and two Outstanding Bank Website WebAwards for the Ameris Bank and First American Bank websites. See why we're celebrating!
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Online Reviews Reveal Blind Spots in Banking Transformation Strategies
Like 'em or hate 'em, marketers can't ignore consumer reviews in the digital age. You may even want to encourage them as a part of your customer acquisition strategy. Managing reviews does require continuous commitment, including weeding out fake reviews and responding appropriately to positive and negative reviews, but doing so can offer valuable opportunities to support consumer needs. Read this ZAG Interactive article on The Financial Brand.
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17 Essential Features Your Financial Institution’s Website Must Have
The need to have your website effectively support multiple goals has never been more important. Realistic budgeting for a website update or redesign must start with identifying the most important components to ensure this vital channel can readily adapt to changes in technology, strategy and consumer expectations. Read this ZAG-authored article on The Financial Brand.
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Five ‘New Normal’ Imperatives for Retail Banking After COVID-19
The coronavirus pandemic has advanced a new era in banking. The only way financial institutions can succeed is through continued digital innovation, adapting to new types of competitors, a renewed focus on community, redefining risk-management and managing a remote workforce. Read this ZAG Interactive article on The Financial Brand.
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Supporting Digital-First Banking Models with the Right Website Strategy
For consumers, ease of use of your institution's website can be a make or break experience. A UX fundamental that too often is overlooked is site navigation. Read this ZAG-authored article in The Financial Brand, including specific suggestions for making your site navigation approach one that other financial institutions will want to copy.
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Why Organic + Paid Social Is a Powerful Strategy for Financial Marketers
From saturated, hyper-competitive markets to increased focus on the digital space, there’s no question social media marketing is a must for banks and credit unions. But when the rules are constantly changing, how do you develop a strategy with staying power? Read this ZAG-authored article in The Financial Brand.
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Three Ways Financial Marketers Can Navigate Pandemic Challenges
Operating during a global health crisis requires bank and credit union marketers to focus on immediate requirements, jettison inappropriate plans and tactics, and double down on support for customers and communities.
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How to Turn Your Financial Institution’s Website Into a Lead-Gen Engine
There is significant untapped potential in this core digital marketing channel. By collecting contact information for targeted communications, bank and credit union marketers can transform a feeble website into a powerhouse that supports their business goals, improves the consumer journey and enhances overall brand impression.
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6 Ways to Integrate Video Into Bank & Credit Union Marketing Plans
Most financial institution marketers understand the potential power of video in consumer marketing, but they struggle with making it fit their strategy, budget and skill set. In this ZAG Interactive- authored article, read valuable tips to help bridge that gap and keep your costs manageable.
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Kentico Site of the Month: November 2019
The Andrews Federal Credit Union website has been recognized as a Kentico Site of the Month for November 2019.
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2019 Best Bank Website & Best Credit Union Website WebAwards
ZAG won two 2019 Best of Industry WebAwards. Berkshire Bank received Best Bank Website, and University Credit Union received Best Credit Union Website.
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Kentico Site of the Month: August 2019
The MECU website has been recognized as a Kentico Site of the Month for August 2019.
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Kentico Site of the Month: May 2019
The Berkshire Bank website has been recognized as a Kentico Site of the Month for May 2019.
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How Financial Marketers Can Rebrand Through Web Redesign
Combining a rebrand with a website redesign can produce much greater impact when modernizing a bank or credit union's brand. As the "always-on" face of the institution, the website provides the quickest and widest-reaching impact for the launch. It also permits an iterative, pre-launch creative process.
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Jump-Start Your Financial Institution’s Digital Strategy
Everyone agrees, a digital strategy is essential for any bank or credit union in the current competitive mix. But it's a big leap from knowing that and having such a strategy. Read this ZAG Interactive article written for the Financial Brand to explore eight steps will help accelerate your institution's digital transformation.
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Turn Financial Literacy Content Into Potent Marketing Tool
Most banks and credit unions unfortunately view financial literacy content as a "nice-to-have" but unessential component to their marketing strategy. Read this ZAG Interactive article written for the Financial Brand to understand why you can earn the right to sell your products by offering visitors something of value first - ongoing financial education.
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Kentico Site of the Month: March 2019
The Whitefish Credit Union website has been recognized as a Kentico Site of the Month for March 2019.
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Kentico Site of the Month: January 2019
The Frontwave Credit Union website has been recognized as a Kentico Site of the Month for January 2019.
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8 Ways Banking Providers Can Max Facebook’s Marketing Potential
Banking providers should be leveraging Facebook more strategically to build their brand, improve communication, and generate more leads. The good news? A huge staff and big budget aren't required. You can reap the benefits without straining resources. Here's how.
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Digital-First Banking Strategies Will Fail If You Don’t Prioritize UX
With new technologies, you can minimize consumer confusion by designing systems around those who are the least tech-savvy. Then, instead of technology being intimidating or irritating, you'll have world-class solutions that please everyone — from Millennials to Boomers.
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