In the News

Suffolk Credit Union has been recognized as a Kentico Site of the Month for November 2022.

AmeriServ Bank has been recognized as a Kentico Site of the Month for November 2022.

ZAG won the 3 prestigious WebAwards including Credit Union Standard of Excellence for the UniWyo Credit Union website, Bank Standard of Excellence for Lincoln Savings Bank and Credit Union Standard of Excellence for the Purdue Federal Credit Union website. See why we're celebrating!

NorthCountry FCU has been recognized as a Kentico Site of the Month for August 2022.

ZAG Interactive will be attending the Financial Brand Forum on November 14-16 at the Aria Hotel in Las Vegas. If your institution is planning on attending, we would love to meet up with you! 

Summit Credit Union's website has been recognized as a Kentico Site of the Month for June 2022.

The Bank of Missouri website has been recognized as a Kentico Site of the Month for February 2022.

ZAG won the Outstanding Credit Union Website WebAward award for our Scient Federal Credit Union redesign, and the Bank Standard of Excellence award for the First Bank website. See why we're celebrating!

Sure, most bank and credit union marketers use Google Analytics to track digital marketing, but few use the highly customizable tool – or several other related tools – effectively. Doing so isn't that difficult and will make a huge difference in terms of customer insights and marketing ROI. Read this ZAG-authored article on The Financial Brand.

For the second time in our history, ZAG has won Kentico Site of the Year in the Financial Services category for the Starion Bank website redesign. 

The Scient FCU has been recognized as a Kentico Site of the Month for April 2021.

ZAG Senior Digital Strategist, Brenna Kelliher, provides vital consumer experience (CX) tips for banks and credit unions to follow, in this Financial Brand article.

The MicroCare website has been recognized as a Kentico Site of the Month for March 2021.

ZAG VP of Marketing Michelle Brown addresses the topic of accessibility on socail media platforms including Facebook, Instagram, Twitter, LinkedIn and YouTube.

ZAG VP of Marketing Michelle Brown explores how financial marketers need to understand the impact that social and economic trends will have on 2021 marketing plans.

The Starion Bank website has been recognized as a Kentico Site of the Month for January 2021.

ZAG Senior Digital Strategist Patrick Trayes weighs in on changes that financial marketers can expect as a result of recent policy changes at Google.

Every financial institution website should stand out in some way. How would you describe your site and does it match what consumers feel when they show up on the site? The five questions below will give you a head start on your web refresh plans for the year ahead. Read this ZAG Interactive article on The Financial Brand.

ZAG won the Best Credit Union Website WebAward award for our Andrews Federal Credit Union redesign, and two Outstanding Bank Website WebAwards for the Ameris Bank and First American Bank websites. See why we're celebrating!

Like 'em or hate 'em, marketers can't ignore consumer reviews in the digital age. You may even want to encourage them as a part of your customer acquisition strategy. Managing reviews does require continuous commitment, including weeding out fake reviews and responding appropriately to positive and negative reviews, but doing so can offer valuable opportunities to support consumer needs. Read this ZAG Interactive article on The Financial Brand.

The need to have your website effectively support multiple goals has never been more important. Realistic budgeting for a website update or redesign must start with identifying the most important components to ensure this vital channel can readily adapt to changes in technology, strategy and consumer expectations. Read this ZAG-authored article on The Financial Brand.

The coronavirus pandemic has advanced a new era in banking. The only way financial institutions can succeed is through continued digital innovation, adapting to new types of competitors, a renewed focus on community, redefining risk-management and managing a remote workforce. Read this ZAG Interactive article on The Financial Brand.

For consumers, ease of use of your institution's website can be a make or break experience. A UX fundamental that too often is overlooked is site navigation. Read this ZAG-authored article in The Financial Brand, including specific suggestions for making your site navigation approach one that other financial institutions will want to copy.

From saturated, hyper-competitive markets to increased focus on the digital space, there’s no question social media marketing is a must for banks and credit unions. But when the rules are constantly changing, how do you develop a strategy with staying power? Read this ZAG-authored article in The Financial Brand.

Operating during a global health crisis requires bank and credit union marketers to focus on immediate requirements, jettison inappropriate plans and tactics, and double down on support for customers and communities.

There is significant untapped potential in this core digital marketing channel. By collecting contact information for targeted communications, bank and credit union marketers can transform a feeble website into a powerhouse that supports their business goals, improves the consumer journey and enhances overall brand impression.

Most financial institution marketers understand the potential power of video in consumer marketing, but they struggle with making it fit their strategy, budget and skill set. In this ZAG Interactive- authored article, read valuable tips to help bridge that gap and keep your costs manageable.

The Andrews Federal Credit Union website has been recognized as a Kentico Site of the Month for November 2019.

ZAG won two 2019 Best of Industry WebAwards. Berkshire Bank received Best Bank Website, and University Credit Union received Best Credit Union Website.

The MECU website has been recognized as a Kentico Site of the Month for August 2019.

The Berkshire Bank website has been recognized as a Kentico Site of the Month for May 2019.

Combining a rebrand with a website redesign can produce much greater impact when modernizing a bank or credit union's brand. As the "always-on" face of the institution, the website provides the quickest and widest-reaching impact for the launch. It also permits an iterative, pre-launch creative process.

Everyone agrees, a digital strategy is essential for any bank or credit union in the current competitive mix. But it's a big leap from knowing that and having such a strategy. Read this ZAG Interactive article written for the Financial Brand to explore eight steps will help accelerate your institution's digital transformation.

Most banks and credit unions unfortunately view financial literacy content as a "nice-to-have" but unessential component to their marketing strategy. Read this ZAG Interactive article written for the Financial Brand to understand why you can earn the right to sell your products by offering visitors something of value first - ongoing financial education.

The Whitefish Credit Union website has been recognized as a Kentico Site of the Month for March 2019.

The Frontwave Credit Union website has been recognized as a Kentico Site of the Month for January 2019.

Banking providers should be leveraging Facebook more strategically to build their brand, improve communication, and generate more leads. The good news? A huge staff and big budget aren't required. You can reap the benefits without straining resources. Here's how.

With new technologies, you can minimize consumer confusion by designing systems around those who are the least tech-savvy. Then, instead of technology being intimidating or irritating, you'll have world-class solutions that please everyone — from Millennials to Boomers.