Investors Bank is a full-service community bank that operates more than 150 branches throughout New Jersey and New York, and has over $23 billion in assets. As part of their ongoing strategy to differentiate themselves in a crowded, competitive marketplace, Investors Bank sought ZAG Interactive’s expertise to create a website that would be an example of best-of-breed website standards, not just typical bank website standards.
Laying the strategic foundation
We started the project by overhauling the website architecture – delivering a system that conveys the simplicity, convenience and the modern design Investors Bank desired. Once the architecture was determined, ZAG’s design team created a responsive design that allows visitors on any device to experience the bank’s myriad of banking and lending products and services. Offering streamlined navigation, easy access to popular features, and dynamic contact methods, the new, AA conformant design delivers a fresh, modern and simplified experience for visitors. Before the site was built, the design also underwent usability testing to confirm it met the diverse needs of Investors Bank’s customers.
Creating a new content approach
To complement the visual redefinition of Investors Bank’s site, their content needed reworking to meet their overall goals. ZAG, along with Investors Bank, reworked all of the site copy to achieve a friendlier tone that continues to position the bank as a trustworthy financial expert, while supporting Investors Bank’s SEO goals.
Leveraging the power of the Kentico CMS
ZAG’s development team supported the modern design with functionality that enhances the user experience, simplifies content management for Investors Bank’s administrators, and helps visitors quickly access information and tools they need to take care of their needs. Built in the Kentico CMS, our development team integrated Investors Bank’s third-party online banking platform along with several other third-party offerings. To allow the Investors Bank team to centrally manage rate information, we built a custom rates management tool. We also developed custom locations management functionality that detects a visitor’s geographic location, and allows for sorting and filtering of branches and ATMs, and more.
For Investors Bank, the ultimate result is a powerful, stylish website that serves as a differentiator in the digital sphere and will allow them to grow their site over time to meet their customers’ evolving needs.