Analysis

Analysis unearths answers. It’s what allows us to distinguish between root beer Jelly Bellies and rabbit droppings.

When it comes to your digital marketing, we analyze different levels of information to create a successful, integrated digital marketing strategy. First, we examine how you interact digitally and compare your activities to the competitive landscape. We offer a variety of website analysis services – from comprehensive discovery sessions, to defining requirements for complex projects, to audits of social media opportunities for your business and more.


ZAG's Analysis Services

  • Performing a thorough appraisal of your current website, ZAG will provide an independent website audit documenting site features, opportunities, issues and more. The resulting documentation will be a foundation upon which to plan future website enhancements.
  • ZAG can perform a marketing plan review to identify digital and print opportunities that will help support your integrated marketing and business goals.
  • ZAG can perform competitor benchmarking to assess what gives your competitor’s websites and edge, and what opportunities exist for your business to differentiate yourself. Typically comparing up to five sites, our competitive benchmarking report will help provide the intelligence you need to effectively position your brand.
  • Web metrics are great – if you know how to interpret them and what to do with the data. ZAG’s strategists will review your analytics to reveal the opportunities behind the data. We also provide monthly analytics reporting to clients – offering a more digestible summary of key metrics. Want more than what’s “out-of-the-box”? We can setup custom metrics tracking and dashboards so you can better assess ROI.
  • Everyone wants to be on the first page of search results, and most companies are missing the boat. ZAG can perform a search engine audit of your site to evaluate what you are doing right and wrong, and what opportunities exist from both a search engine optimization (SEO) and search engine marketing (SEM) perspective.
  • ZAG’s social media experts begin every social media engagement with a social media analysis so that we can assess current efforts and opportunities. The result is a blueprint for a successful social media presence, including the most ideal social media platforms and recommended ongoing social media strategy services
  • Every design or redesign project begins with a discovery session. Sometimes a business needs a discovery session before we initiate a large-scale project, to first understand exactly what a project should involve. In these cases, ZAG’s integrated teams will work with you to explore your business goals, marketing objectives, technical needs and project goals. We will then provide comprehensive documentation so that the full project can be accurately scoped and quoted.

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