Search Engine Optimization

In Greek mythology, Sisyphus endured the eternal punishment of pushing a massive boulder up a hill only to see it roll to the bottom before he reached the top. Wasted effort. It’s the same as creating a beautiful website that search engines can’t find.

Investing in a fantastic website is the first step, but equally important is driving inbound traffic to your site through an effective search engine optimization strategy. Combining an optimized website architecture with great content, clean code and a strategic SEO tagging program, ZAG can help drive people who are already searching for the products and services you offer to your site, instead of your competitors.

of consumers use a search engine to start their buying process
(Source: Biznology)
91 million
searches are done every day on Google
(Source: Search Engine Journal)
of all organic clicks go to the organic top 3 search results
(Source: Business2Community)

ZAG’s SEO Process

We first take the time to understand your digital goals and marketing plans to see how SEO fits in. We then evaluate your website’s structure and content, perform extensive keyword research, develop customized meta tags for every page of the site and customize your linking strategy. Because SEO is so dependent on strong content, we also work closely with our copywriting team to support your SEO goals. Search engine optimization is an ongoing process and ZAG will continually optimize your site as the site changes and search engine algorithms evolve. Regular reporting will also keep you informed and aware of how to maximize your results. With SEO, there are several additional considerations to keep in mind, as well.

  • SEO and copywriting services form a vital connection because content that supports search engine terms is key to search engine placement.
  • Organic SEO is best complemented by a pay-per-click campaign with Google or Bing so that you don't miss any opportunities to drive inbound traffic to your site.
  • Intertwining SEO and social media creates a holistic digital presence and ZAG can ensure that you have the proper connection points.
  • Landing page development is often recommended to support SEO goals and maximize conversion.

Learn more

Let's evaluate your SEO needs and come up with a plan.

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