Email Marketing

Email marketing is a valuable component of your marketing plan because it provides a channel to communicate information about products, services and events in a highly measurable manner. Want to give people an update? Email them. Want to drive people to your website? Email them. Want to know how to do this expertly and track ROI? Well, email us.

Several of the newer CMS platforms offer built-in email designers which allows emails to share the same styling as your website, and enables you to individualize/personalize email content and run sample tests to determine which version of an email is more effective with your audience. ZAG also can assist with email programs on email platforms such as Constant Contact, iContact, MailChimp and more.


60%
of companies exceeding their revenue goals had an above-average email open rate
(Source: HubSpot)
35%
of consumers open their email based on how compelled they are with the subject line.
(Source: Convince & Convert)
81%
of users report reading email on mobile devices
(Source: HubSpot)
41%
of people said they purchase more from retailers that send personalized emails based on past browsing and buying behavior.
(Source: The E-Tailing Group)

ZAG’s Email Marketing Services

Our strategic consulting supports best practices, ensures integration with broader campaigns, assesses campaign analytics and recommends improvements for future campaigns. ZAG will:

  • Work with you to define your strategic email requirements and help define the templates you will need
  • Design email templates according to best practices and target audiences to achieve your campaign’s goals
  • Provide email copywriting services to ensure your message is conveyed succinctly and your calls-to-action are engaging
  • Integrate campaigns to ensure all touch points are addressed beyond the email for a cohesive digital experience
  • Help you monitor and measure email marketing success

Learn more

Let's discuss your email marketing strategy and design needs.

CONTACT US