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Marketing, Strategy April 21 2017
Local search engine marketing is becoming increasingly important for local businesses to drive traffic to their website and physical locations. To earn business, you must optimize your website for local SEO. Learn why local search matters how to develop an on-page SEO and content strategy. 
posted by Top 10 Local SEO Best Practices for 2017
Design March 21 2017
With so many design file types, it can be confusing to know what design file is most suitable for each graphic need. This essential guide to design file types explores common design lingo as well as file types from GIFs and JPGs, to PDFs and TIFFs.
posted by Social Media Glossary – Understanding Social Media from A to Z
Quality Assurance March 21 2017
When considering website ADA conformance, it's important to understand how PDFs need to be optimized to be conformant to WCAG 2.0 AA standards. Explore these best practices for PDF ADA conformance.
posted by Understanding Website Conformance and Website Compliance
Announcements, Projects March 13 2017
The ZAG team is proud to introduce our latest creation - a brand new Learn about this website makeover and explore the site for yourself.
posted by Illuminating a Financial Institution’s New Brand Online
Announcements, The Financial Brand February 27 2017
Meet ZAG Interactive at the 2017 Financial Brand Forum. This must-attend event takes place May 17-19 at the Cosmopolitan Hotel in Las Vegas. We hope to see you there!
posted by Increase Conversions By Maximizing Landing Pages on Your Financial Institution’s Website
Announcements February 24 2017
If you are a digital marketer in the banking industry, then you know how tough social media marketing can be to master. With all the regulations and risk, bankers have been slow to adopt social media into their overall marketing mix. Now that many banks and credit unions have a social media presence, the question is how can social become part of an overall digital strategy and help drive growth? If you’d like to learn how to improve your social media and overall digital strategy, then we invite you to join us in Miami for #BankSocial 2017 conference on April 4 and 5. 
posted by 6 Ways to Spice Up Your Institution’s Social Media Strategy
Design, Marketing, Strategy February 16 2017
If you’re driving traffic to your site via outbound marketing channels, you need to design a landing page that is solely focused on converting to the next stage in the buyer journey. Explore key building blocks of successful landing pages - from a prominent call-to-action and simple content, to custom analytics tracking.
posted by Consider Landing Pages and Microsites to Propel Your Marketing Plan