Celebrating 20 Years with ZAG

20 Years, And We're Just Getting Started

2022 marks 20 years of working hard, playing hard, dedication and commitment – to our mission, our clients, our partners, our team and our community. From our humble beginnings to every meaningful moment along the way, we are so proud of this milestone and grateful for those who have been a part of ZAG’s journey. As we celebrate, we're looking back at the past twenty years with a timeline of major milestones, memorable moments, 20 things you didn't know about ZAG and more. 

How we got our name.
Founder, President & CEO, Larry Miclette was inspired by the name of a candy bar from his childhood – “Zagnut.” His wife, Nicole, absolutely hated it, so naturally, the domain was registered and the name was put on a sign. 

 
2002
ZAG launched its first website.

 

“To me, hitting 20 years is an incredible achievement that shows ZAG’s long-term commitment to responsible growth and stability.  Each and every employee has their own personal stamp on the history of the company's success over the years and every single one should feel very proud of what we’ve all accomplished together.  Our future looks bright!”

-Mark Sarni, CFO


 
2008
We changed our name from Zagnutz to ZAG Interactive.  

 
Good Times
'State of the ZAG' company meetings

 
Memorable Moments 
"One of my favorite ZAG memories was jamming out to music while painting the murals on our new office walls with my fellow design team. And of course, beating Larry in a race on the giant blow-up climb-n-slide thing at one of the Zarnivals."

-Kristen Curren, Senior Designer
2010
ZAG got a new logo, which was the first of several redesigns and refreshes over the years. 

 
20 THINGS YOU DIDN'T KNOW ABOUT ZAG
At one point, ZAG's office had a two-story tunnel slide to get from the second floor to the first floor. 

 

Memorable Moments
"The Sitefinity conference in Boston with Mel, Mike and Larry – Larry kept changing the password to my phone and I was locked out for almost 24 hours."

-Melissa Wilkinson, Associate Art Director

2010
After a flood in our previous office, ZAG officially moved our headquarters to Eastern Boulevard, where we spent the next 9 years.

 
"ZAG was born out of a desire to build something from ground up, my passion for technology, as well as a familiarity with the financial industry."

-Larry Miclette, Founder, President & CEO

 
20 Things You Didn't Know About ZAG
5-year anniversaries are celebrated with a time-honored tradition of wearing Hammer pants. 10 years is commemorated with wearing a blow-up blueberry suit. 

 
2005
Staff, family and friends came together to collect funds for the victims of Hurricane Katrina.

 
20 Things You Didn't Know About ZAG
Music is a strong part of our culture, and we have many talented musicians on staff.

 
Good Times
Slip 'N Slide at the ZARNIVAL

Memorable Moments
"One memory that stays with me is every single time that Larry jumped out at me, pretended to be dead on the floor, or positioned cardboard life-sized Twilight characters to scare me as I opened the door each morning. The second is the attitude of show up and we will find a way. This was true when the office flooded… after a hurricane… and when power went out for 9 days. Larry always found a way to keep us moving forward.”

-Jennifer Buccini, Art Director


 
2012
Received our first WebAwards for Associations Standard of Excellence, Credit Union Standard of Excellence and Technology Standard of Excellence. We have since received a total of 24 WebAwards over the years. 

 
20 Things You Didn't Know About ZAG
Our development department once built an app to alert the office when a fresh pot of coffee was brewed.

Our Logo, Then & Now

Use the slider below to see how ZAG has evolved throughout the years.
Before After
2012
We began building sites using responsive design technology -- and have continued evolving to deliver mobile-friendly digital experiences. 

 
Good Times
HarcWalk & Roll
20 THINGS YOU DIDN'T KNOW ABOUT ZAG
Most employees own some sort of pet, from dogs and cats to horses and bunnies. On any given day, there's a chance you will see a four-legged friend roaming our office. 

 

Memorable Moments
"Some of my favorite memories are from team happy hours circa 2014/2015. Also, attending my first holiday party before my first day (never wore heels since), and getting the "you're hired" call while I was still driving home from my interview."

-Brenna Kelliher, Senior Digital Strategist 


 
2016
ZAG revealed a Website Makeover during a live presentation at The Financial Brand Conference.  

 
20 Things You Didn't Know About ZAG
While we manage social media for many of our clients, ZAG is very active on our own channels. Check out our Facebook, Instagram, Twitter and LinkedIn pages for digital insights, behind the scenes and more.   

"Larry, thanks for creating an environment where, at one point, I could wear a tight green body suit without questioning whether I actually should."

-Doug Malan


 
2017
ZAG's first time presenting at CUNA's Digital Marketing School, which has become an annual engagement in which our team talks about timely digital topics.  

 
Good Times
ZAG-O-Ween
20 THINGS YOU DIDN'T KNOW ABOUT ZAG
We have a Passport to Diversity Program designed to expose team members to experiences, ideas, and perspectives that perhaps they have never considered before or wish to learn more about.

 

Memorable Moments
"When mine and Jenn’s office was directly next to Larry’s… and he would “pop in” just to put his dirty gym socks, or banana peels, in my purse and leave."

-Melissa Wilkinson, Associate Art Director


 
Good Times
Yard Goats Games

 
2018
The ZAG team collected more than 200 toys which were donated to the YMCA of Greater Hartford for children during the holidays. 

 
20 Things You Didn't Know About ZAG
We are all avid game players, and throughout the years we have hosted competitions in Corn Hole, Wiffle Ball, Softball, Fantasy Football and Trivia.

 
In loving memory



"I’d be remiss if I didn’t point out all the support I have received from my wife, Nicole, since the beginning. She is truly my partner in business and life." - Larry Miclette, Founder, President & CEO -- 15 Year Anniversary Interview


 

Memorable Moments
"Larry submitting fake lead forms or making fake phone calls with funny prospective client names to see if anyone would pick up on it. A collection of these names were on his whiteboard for some time."

-Michelle Brown, VP of Marketing


 
Good Times
Grilling on Fridays is a tradition when the weather is nice (and sometimes even when it's not)
2013
ZAG started to focus on website ADA conformance, and we continue to be progressive in delivering equally accessible experiences for all audiences, including those with disabilities. 

 
20 Things You Didn't Know About ZAG
Our staff boasts many talented artists and creative professionals in illustration, watercolor, pen making, painting, calligraphy and more.

 
2016
Received our first Kentico Site of the Year award. We have received this award twice, along with 34 Site of the Month/Quarter Awards from Sitefinity & Kentico. 


 
Good Times
Ugly sweater contests
20 Things You Didn't Know About ZAG
We walked more than 500 miles collectively to support local community causes during COVID.

 

Memorable Moments
"My favorite ZAG memory was probably in my first month or so of my internship in 2017 when Larry convinced a telemarketer selling chimney cleaning services that he lived in a trailer that has a chimney, which is basically illegal and impossible for a variety of reasons. Larry convinced the person to the point of scheduling a site visit, at which point the person realized it was a prank. This was probably my first interaction with Larry from a business perspective, and looking back on it now I think it perfectly represented the culture of ZAG."

-Spencer Hosack


 
2017
ZAG launched its 100th website. We have now launched well over 200 websites. 

 
Good Times
Salsa-Off

 
2017
ZAG presented "Components of a Successful Financial Institution Website" at the #BankSocial conference.

 
20 Things You Didn't Know About ZAG
ZAG's portfolio includes 300+ clients in industries from banks and credit unions to transportation and energy. 

 
Good Times
ZAGBags for Hunger

 

Memorable Moments
"There was a good chance at every Wiffle Ball game that Larry was either going to rip his shorts or hamstring. Good times."

-Dan Seagull


 
2019
ZAG moved to our current building location on Western Boulevard. 


20 Years of Supporting Community Causes  

Dog Star Rescue
HARC
Foodshare
CT Humane Society
4-CT
East Coast Canine
YMCA of Greater Hartford
TisBest

Our Office, Then & Now

Use the slider below to see how ZAG has evolved throughout the years.
Before After
2020
ZAG introduced a dedicated Diversity & Inclusion team to celebrate different voices, backgrounds and life experiences. 

 
Good Times
HYPE Tee It Up Events

 
20 THINGS YOU DIDN'T KNOW ABOUT ZAG
All of our conference rooms are named after The Beatles, our founder's favorite band. 

 

Memorable Moments
"Larry constantly bouncing a lacrosse ball and eating spoonfuls of peanut butter in his office on Eastern Blvd. I don’t look at peanut butter the same."

-Danielle Maglio, Digital Strategist 

Good Times
Wiffle Ball

 
20 Things You Didn't Know About ZAG
We once filled President and CEO Larry Miclette’s office with over 200 balloons for his birthday.

 
2021
ZAG partnered with Cloudflare to introduce enhanced website security solutions, including a Web Application Firewall (WAF) that blocks threats before they reach a site, advanced bot protection to identify bot attacks, as well as credential stuffing protection to secure account login features.

Memorable Moments
"There was a day where my kids weren’t able to go to daycare and I ended up having to bring them into the office for an onboarding and training. It was chaos, but we were doing our best. Then, the fire alarm went off. I had two small kids and tons of stuff, but it was also raining outside. Then came my hero—Dave, who quickly helped grab everything and get us in the car -- keeping everything, my kids and my eyes, dry."

-Brigid Kearney


 
20 Things You Didn't Know About ZAG
Birthdays are a big deal. The design department once built a life-sized cardboard castle to celebrate one.
Good Times
Collaboration Sessions 

 
 
Good Times
Octoberfest
20 Things You Didn't Know About ZAG
Many of our articles have been published on The Financial Brand, a popular industry resource. 

 

Memorable Moments
"My favorite story was a few years ago, around Christmas time, when Greg and I spent an hour after work trying to play a prank on Spencer by wrapping his entire desk area in wrapping paper, but instead of pranking Spencer, he and Greg pranked me. Apparently, Greg made sure Spencer arrived before me the next morning and somehow got him to sneak inside the package without disturbing the wrapping, and hid there unbeknownst to me until I was settled into my desk. Greg started playing music to queue Spencer, and I was clueless as I happily chatted with Leigh, until all of a sudden Spencer jumped of the package into the middle of the office, ripping open the wrapping paper, and scaring the living daylights out of me!"

-Marah Boisoneau

20 Things You Didn't Know About ZAG
We're hiring! Check out our current job openings and apply to join our team of interactive experts.  

 
20 Things You Didn't Know About ZAG
Unable to make a meeting across the country, we once overnighted a life-sized cut out of Larry Miclette in his place.

 

Memorable Moments
"Larry’s response when I got hired. I got an email offering me the position on the marketing team, so I replied to accept. Larry was CCed, so he Replied All that “Michelle, you messed up and offered the job to the wrong person” to which I replied “That’s fine, I was actually accepting a different job and emailed you all by mistake.” He then replied “How do I unsubscribe from these emails?"

-Patrick Trayes, Senior Digital Strategist 


 
Good Times
Thanksgiving Toasts
Thanksgiving Toasts
 
 
2021
ZAG's received two WebAwards, Outstanding Credit Union WebAward for the Scient Federal Credit Union website and Bank Standard of Excellence for the First Bank website. 

Memorable Moments
"In the old Dev Lounge, indoors with no kitchen, we cooked hot dogs, cookies, chicken soup in the Bunn Pour-o-Matic, tapas with marinated steak, and artisanal sausage made from the pigs that ate Malan’s acorns."

-Dan Seagull


 
Good Times
Celebrating holidays

 
20 Things You Didn't Know About ZAG
Our senior copywriter is also a published author.

 
Good Times
Food Trucks

 

Memorable Moments
“A while back we hired a developer. What made this employee unique was that he was the first employee to be hired that Larry had never met, and Larry was understandably nervous. On his first day, he takes his seat at his workstation and plugs in his brand-new, ZAG-issued laptop. Immediately after doing so, he stands up and walks away to get a cup of coffee while it booted up. As he stepped away from his seat, he felt some resistance on his leg that he decided to step through with all his force. As it turns out, that resistance was the power cable to his laptop that came along with him on the journey to the coffee maker. The laptop didn’t survive this journey. The screen was destroyed and separated from the rest of the laptop. His first ever meeting with Larry was to explain how he managed to completely annihilate his laptop before morning scrum could even start.”

-Paul Andrews, VP of Interactive Services

20 Things You Didn't Know About ZAG
We have 3 Certified Professionals in Accessibility Core Competencies

 

Memorable Moments
"Running the Warrior Dash with Larry, Nicole, Paul, Jolene, John and his wife."

-Melissa Wilkinson, Associate Art Director


 
20 Things You Didn't Know About ZAG
We believe that hard work is born in an environment that fosters collaboration, good fun and the pursuit of something better.

 
Good Times
Those interesting first Zoom calls in 2020



Our Continued Mission

We're taking this time to reflect on our mission and look forward to the future. Thank you to all of those who have joined us on this journey. You are what keeps us motivated to meet our mission, to rise above expectations. You are what keeps us determined and inspired to create innovative digital solutions that challenge the status quo. You are the reason that we are ZAG, and celebrating 20 successful years in business. 

We can't wait to see what's next.