Usability Testing and Analysis

Having a beautiful website that doesn’t function properly is like owning a Ferrari Daytona Spyder with no engine. What’s the use? ZAG provides the horsepower and performance behind a magnificent website by keeping up with the latest trends to optimize websites that deliver a high-end user experience.

  • We utilize clients’ past analytics and current business goals to recommend site architecture, designs, technology and much more. Once target user groups are identified, we conduct usability testing with wireframes or storyboards.
  • As part of our usability testing and analysis, ZAG’s website designs meet the requirements of the American Disabilities Act as well as access requirements under section 508, subsection 1194.22, of the Rehabilitation Act.
  • Our custom analytics reports compile the most salient monthly data detailing how clients’ websites are performing against their digital goals.