Website Architecture

A website is a lot like a building – both require smart planning, designing and efficient construction to ensure project success. Focusing on the end user, our website architecture services provide a blueprint for the flow of your new site and help organize your website content in a way that informs design decisions, guides the development and, ultimately, serves the end user.

Site Architecture Strategy

Whether you're in need of a site redesign or looking to build a website from scratch, a strategic website architecture is one of the first essential steps along the project life cycle. ZAG Interactive will consult with your key stakeholders during discovery sessions to uncover your business goals and marketing objectives as they relate to the site's desired user experience (UX). We will then consider usability best practices, learnings from your analytics, SEO goals, scalability and other key factors to develop a new, strategic website architecture.

Strategic Site Map

The result is a document that serves as an inventory of all of your current and new site pages, including all URL redirects, identification of select design and content decisions, identification of key calls to action and much more.