The best digital honors tradition. That's why ZAG offers traditional marketing, which influences and enhances our digital solutions.
Essentially, online marketing is a tactical evolution of the tried-and-true methods of traditional marketing. Often referred to as "push" marketing, traditional marketing's best practices – product, promotion, price and place – apply to contemporary digital marketing, as well. Moreover, traditional marketing can integrate seamlessly with online tactics for branding
, inbound marketing
, site design
, social media marketing
While ZAG advocates for and specializes in the digital space, our agency's traditional marketing services focus on the following offline advertising tactics:
- Direct Mail: Creating awareness of products and services through brochures, catalogs, fliers, postcards and sales letters sent through the mail to a targeted recipient list. Creating customized collateral from concept to completion, our print pieces often drive to a campaign landing page or microsite to encourage trackable conversions.
- Print Advertising: Marketing products and services through magazines and newspapers as part of mass-marketed or niche-marketed strategy, ZAG concepts, writes, designs and releases print ads, working with our clients and publications to ensure a successful ad run.
- Broadcast Marketing: Reaching a large audience through television commercials and radio spots for a limited time, our team conceives, storyboards and writes and supplies imagery for video marketing, while supplying concepts, direction and scripts for radio.
- Outdoor Advertising: Conveying valuable brand impressions and concise messaging to a high volume of traffic through billboards, our combined marketing, copywriting and design professionals are capable of producing eye-catching billboards for outdoor advertising.
With the continued success of content and inbound marketing, it's critical to plot the customer journey using a strategic mix of targeted tactics and continuous channels. Combining both traditional marketing and online marketing promotions within an integrated campaign can lead the consumer through the sales funnel with a higher degree of success.