Why, yes, we do "print." Print advertising is still a crucial part of today's integrated marketing campaigns, creating brand awareness and driving to action online. So, while we are a digital agency, we absolutely see the value in print advertising. And so should you!
A time-honored type of traditional marketing
, print advertising encompasses advertisements found in magazines and newspapers, as well as portable pieces, such as booklets, direct mail, envelope stuffers, fliers and newsletters. Print advertising is a mainstay of many marketing
plans and a key component of content marketing
, complementing digital strategy
by driving to online initiatives.
ZAG's Print Advertising Services
- Direct Mail: Using direct mail to target audiences with brochures, catalogs, fliers, postcards and sales letters is a highly effective way to reach specific consumers. We can assist in building your mailing list and leveraging variable data printing to appeal to the recipient by name.
- Print Ads: Creating brand awareness and promoting product offerings through advertisements featured in newspapers and magazines, ZAG creates print ads that work hard for our clients. We can advise on the media buy and placement, working with publications to release materials on time and on spec.
As an extension of our branding and positioning services, print advertising allows us to effectively convey your brand or product to consumers. Utilizing clever copywriting, dynamic design, tight typography and compelling calls to action, our print ads will help deliver tangible results through marketing that consumers can touch and feel.