Pay-per-click (PPC) advertising is sort of like going to your favorite restaurant on a busy Saturday night. Give some extra money to the maître d’ and you’ll get a much better table. Investing in pay-per-click advertising effectively drives traffic to your website immediately and outperforms organic, unpaid results in percentage of clicks by nearly a 2 to 1 margin (Source: WordStream Research).
Combined with advanced SEO services, pay-per-click advertising enhances your website’s positioning on keywords and terms that are more competitive. Paired with copywriting and landing page design services, a pay-per-click campaign can drive traffic to an optimized page that will achieve your campaign goals.
Plus, the strategy puts you in control of your marketing efforts because you can set parameters based on budget or geography while tracking activity and scaling your campaign up or down at any time.
ZAG’s Pay-Per-Click Services
- Keyword research, ad copywriting, campaign setup, ongoing bidding, campaign management and budget management
- Remarketing campaigns to support conversion goals
- Conversion tracking consulting and implementation
- Manage paid search campaigns with Google and Bing, as well as paid advertising on social media properties like Facebook and Twitter
- Google AdWords certified partner