Master Plan.
All ZAG Interactive projects launch from common ground—a thoroughly defined strategy uniquely tailored to the client’s needs.
Before building any capabilities or developing feature-rich components, we identify the solution that most effectively expands a client’s online presence.
Extensive preliminary research and evaluation enables our team to understand what defines a successful solution for a given client, and we utilize focus groups and interviews with executives to fine-tune our approach.
The analysis results in a strategy that addresses high-level considerations as well as the detailed components that lead to a specialized experience.
- Client brand identity and values
- Examination of target marketing and key behaviors
- Competitive research, benchmarking and assessments
- Recommendations and road maps for translating offline marketing to the web
- User-scenario modeling
- Information architecture
- Hosting and security recommendations
The complete solution starts with the proper strategy.
View clients Some of the clients we have worked with.