Apple Bank is a New York-based community bank founded in 1863 that competes in the New York City corporate market for business from a diverse mix of potential customers. Grand Yield Direct is their consumer online product website.
Originality, Broad Appeal
Considering Apple Bank’s target audience, they needed a design with wide appeal among New Yorkers to position themselves as a corporate market competitor while distinguishing themselves as a community bank.
ZAG Interactive integrated online banking capabilities into their website along with their mortgage service system and multiple financial calculators. This customization enhanced the website’s visual appeal and usability.
With Grand Yield Direct, we created an original website design that appeals to a national market. Part of the website’s appeal is its online account origination capabilities, which we implemented along with account-comparison charts that are easy to use and highly informative for consumers.
You’ve seen the design, now see the Marketing