Healthtrax operates 18 health and fitness centers in eight states along the East Coast. They approached us to help strengthen their social media strategy and reach out to more potential members.
We recently overhauled and redesigned their website, which allowed us an opportunity to customize a Facebook landing page that emulates the modernized look and feel of their web presence.
Customized Facebook Tabs
Our customization for Healthtraxincluded four tabs: A Welcome page that every prospective fan lands on and receives specialized messaging that can be updated to reflect changing marketing messages; an interactive Locations page where visitors can search for the nearest center; a Testimonials page to highlight members’ thoughts and feelings about Healthtrax; and a page that integrates the Healthtrax YouTube channel that features exercise videos and instruction.
These elements work together to create a unified voice for Healthtrax while creating opportunities for them to appeal and connect to more people.
You’ve seen the marketing, now see the Design