Walden Federal Savings Bank is headquartered in Walden, N.Y., but wanted to recast itself as a banking solution with a greater presence in the Hudson Valley. We teamed up with bank leaders shortly after they decided to become Hometown Bank of the Hudson Valley.
Enhanced Features, More Prominence
Hometown Bank of the Hudson certainly wanted to maintain the feel of a local, personalized bank but it needed to overhaul its dated, static website to become more energetic and engaging.
We took their new logo and designed a website around it that emphasizes local service with all of the modern conveniences customers have come to expect in their banking relationships.
The new website features the interactive functionality that’s inherent to all of our builds on the Sitefinity Content Management System. Dynamic rotating banners allow the bank to prominently feature its most important products and services, such as mortgage lending, personal checking and debit cash rewards; those products can be changed at any time to reflect the bank’s current marketing initiatives.
For Hometown Bank, this improved usability and clean design accentuates the bank’s progress into the future.