Healthtrax operates fitness and wellness centers in eight states, including Connecticut where the company is headquartered.
Modern and Customized
Healthtrax wanted its website to mirror customers’ experiences in their gyms—modern, hassle-free and full of amenities. ZAG Interactive provided an updated design on a comprehensive content management system and incorporated several distinct features for visitors.
A customized landing page with easy navigation is geared toward two types of website visitors: members and non-members. Both links lead to different welcome pages.
Each of the 17 Healthtrax locations has its own landing pages highlighted by specific information, such as class schedules.
We also customized an online form that integrates with the Healthtrax e-newsletter system for more efficient information population, and we created a feature that allows visitors to sign-up online for a gym guest pass.
You’ve seen the design, now see the Marketing