Houston-based PrimeWay Federal Credit Union was in the midst of acquiring another credit union when it approached us to redesign and update its website.
Expanded Information
From a content standpoint, that meant an intensive rewrite to address its products and service offerings while creating a new section of the website dedicated to financial education for members of all ages at different stages of their lives. This section was designed to position PrimeWay Federal Credit Union as a trusted resource for deposits and savings as well as meaningful advice and information to help members improve their lives.
Our copywriting strategy also focused on the new site’s Search Engine Optimization to make PrimeWay Federal Credit Union stand out in search results for Houston-area credit unions.
You’ve seen the copywriting, now see the Design