Open Solutions is a leader in software and technology for financial institutions. To reflect their position a progressive company, they sought a website redesign that would refresh a web presence that dated back more than a decade.
Part of that redesign was an overhaul of their content. We distilled several hundred pages of confusing and overlapping content into a concise package of information that was manageable for existing and prospective clients while enhanced for Search Engine Optimization.
Focus On Lucrative Products
Working with Open Solutions’ marketing officials, we devised a strategy that highlighted the company’s most lucrative and forward-thinking products and services. We then retooled the content’s focus to connect to the everyday challenges that financial institution leaders encounter.
That strategy caused the content to speak to the clients while explaining how Open Solutions can help them overcome specific challenges. The streamlined content and its presentation more accurately portrays OpenSolutions as an industry leader.
You’ve seen the copywriting, now see the Design