HawaiiUSA Federal Credit Union approached us with goals that included competing more closely with local banks for business and dispelling misperceptions that community credit union offerings were subpar to big bank offerings.
Our copywriting services helped create a website that positioned HawaiiUSA Federal Credit Union to accomplish these goals.
Enhancing Brand Attributes
We rewrote the entire website to accurately convey information about all business units in a manner that is easy for members and prospective members to consume. This included the use of action items that compel members and visitors to take the next step of contacting HawaiiUSA Federal Credit Union about membership or a particular product.
The rewrite also portrays important attributes of the HawaiiUSA Federal Credit Union brand, such as compassion, trustworthiness and family-oriented.
By providing enhanced information about products and services, we enhanced the website’s Search Engine Optimization. The rewritten content also helped the credit union reduce inquiries to its call center and the associated expenses, which was another goal of their website rewrite.
You’ve seen the copywriting, now see the Design