Credit Union West serves Arizona’s Maricopa and Yavapai counties, and when they sought our services, they wanted an updated website that spoke more effectively to current and prospective members.
Complementary Content
Credit unions in general pride themselves on community connection, and Credit Union West wanted to emphasize their role in daily life in Arizona’s Maricopa and Yavapai counties. This was important because of CU West’s historical ties to Luke Air Force Base and long-time service to military members and their families.
Therefore, the message needed to illustrate the credit union’s full-service features that allow it to compete with national banks while remaining focused its role in the community.
We provided CU West with refreshed content that complements the modern look and feel of the new website. Working with CU West’s marketing professionals, we crafted product and service descriptions that provide a depth of information in a reader-friendly format.
You’ve seen the copywriting, now see the Design