Consumers Credit Union of Illinois opens its membership to people throughout the country, not just in Illinois. So they wanted their content to be Search Engine Optimized while speaking to a broad cross-section of potential members.
Smart and Approachable
We worked with their leaders to create a copywriting strategy in which their content was crafted to reflect a professional, smart and approachable financial institution dedicated to the well-being of its members. Consumers wanted their content to be updated and relevant to members and prospective members.
The unified voice we created for the Consumers Credit Union website now complements the blog post content that we help CCU shape on an ongoing basis.