Careers.
Interactive Marketing Professional
Glastonbury Firm Seeks Interactive Marketing Professional specializing in SEO, Social Media, Search Engine Marketing and Email Marketing.
ZAG Interactive, a full-service website development and design firm in Glastonbury, needs a person fluent in Search Engine Optimization and social media who can enhance the services we provide to our local and national clientele.
Since 2002, we have been producing award-winning work, and this year we have bolstered our team with website development and copywriting professionals. Now we need an interactive marketing guru who can help strengthen ZAG Interactive’s offerings.
But check the buzzwords at the door. We need someone who can show they know how to improve a website’s search engine rankings and can increase interaction with our clients via social media channels. We need a creative thinker who can be trusted to produce results independently as well as within the framework of a larger team.
Responsibilities
- Monitor and track clients’ online reputation through various social media outlets
- Stay abreast of SEO and social media best practices and provide progressive recommendations
- Devise and implement clients’ long term strategy for Search Engine Optimization
- Lead and manage projects from launch all the way through the monthly sustaining work
- Work closely with our copywriting department to create and execute optimization strategies for producing strong website content
- Develop and implement a strategic social media marketing plan, unique to each client, to increase Facebook fan usage, blog interactivity, etc.
- Develop and manage SEM, Display and/or Mobile ad campaigns
- Develop and manage email marketing/e-newsletter campaigns
- This is an on-site position only
Qualifications
- Must possess in-depth knowledge of Search Engine Optimization and Search Engine Marketing with a desire to keep pace with best practices and industry trends
- 1-3 years of professional experience building and moderating online communities through Web sites, Facebook, Twitter and other social media platforms
- Must have analytical skills and ability to read and react to data regarding social media usage in order to define and achieve business goals
- Possess a detailed understanding of social media space and how to best connect and engage its users via Facebook, YouTube, Twitter, blogs and other outlets
- Experience using SEO monitoring tools such as Web CEO as well as social media monitoring tools, including Radian6, and online measurement tools such as Google Analytics, Facebook Insights, etc.
- Must have experience using an email marketing platform
- Need strong organizational skills with good time-management practices and an eye for detail
- Must have significant experience as a project manager and leader
- Need a strong desire to help grow the company and our client base
- Bachelor’s degree in a relevant field
- Basic HTML knowledge a plus, but not required
- Agency experience a plus
To apply, send a cover letter and résumé here.