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Contributed by
Doug Malan

Will Bank Transfer Day Become a Season?

November 15 2011

The 40,000 new members, $80 million in new savings account funds, and $90 million in new loans that grew out of Bank Transfer Day signals a dramatic shift in consumers’ attitude. The repercussions will extend well beyond this month, CUNA Chief Economist Bill Hampel told Fox News recently.

In the past month, credit unions have brought in 700,000 new members and $4.5 billion in new deposits, figures that Hampel called “phenomenal.” Hear more from Hampel’s appearance on FoxNews through CUNA’s website.

A researcher at J.D. Power & Associates said it's too soon to say for certain that the transfer to credit unions will be a sustainable shift. Michael Beird, who is the director of banking services, posed this important question to Credit Union Times: "[W]hat is the directional trend in the quality of these customers that have moved out [of banks]?"

Comments

  • Sue Apito
    November 29 2011
    When my family was notified that the fees on our "free checking" accounts were going to be raised to $15 a month if the balance ever went under $100...we started looking for a new bank. We closed our accounts and moved everything to a local credit union, Nutmeg Savings.  Not only have we saved ourselves money, but we are greeted warmly and treated like our business matters to them. 
    Doug
    November 29 2011
    You're certainly not alone, Sue. Lots of people are looking for truly free checking accounts and then they discover that some credit unions actually pay dividends on checking-account balances. For many, the choice to switch is simple and they wonder why they didn't do it sooner.

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