In The News

ZAG is always making headlines. For only good things of course. Whether we're writing articles for the Financial Brand, featured in local news publications, or winning awards for our work, we are quite the extroverts. We're also available for autographs.

banksocial media conference
February 2017

ZAG Interactive to Present at #BankSocial Media Conference

ZAG Interactive will be presenting at the #BankSocial Media Conference in Miami on April 5, leading a session called "Components of a Successful Financial Institution Website".
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TheFinancialBrand.com
February 2017

17 Digital Marketing Tips for Banks and Credit Unions

This ZAG Interactive article on The Financial Brand offers 17 ideas, tips, tricks and techniques that banks and credit unions can use to improve their digital presence.
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Sitefinity Site of the Quarter
January 2017

Sitefinity Site of the Quarter: Q3 2016

The Adventure Credit Union website was been recognized as a Sitefinity Site of the Quarter for Q3 2016.
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TheFinancialBrand.com
December 2016

Say What?!? You Better Listen to Social Media Buzz About Your Brand

Do you know what people are saying about your institution’s brand on social networks? Here's why you must establish a social media listening post inside your organization.
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TheFinancialBrand.com
December 2016

9 Ways Financial Institutions Can Leverage Social Media to Achieve Business Goals

From building brand awareness to targeting specific consumer segments with product promotions, social media can help financial institutions achieve a wide range of business goals.
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Rackspace
December 2016

Digital Agency ZAG Interactive Thrives with Rackspace Support

ZAG’s clients include financial institutions with billions of dollars in assets and strict hosting and support requirements, which Rackspace is uniquely positioned to fulfill. And the peace of mind that comes from Rackspace’s 24/7/365 support is invaluable when ZAG discusses hosting options with clients. In some cases, ZAG attracts clients interested solely in the hosting capabilities offered through its connection with Rackspace.
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TheFinancialBrand.com
December 2016

5 Digital Marketing Tips for Financial Institutions on a Shoestring Budget

Many financial marketers wistfully admire how megabanks and big credit unions manage their digital channels — from their corporate website and social media to email and online advertising. These large institutions have the luxury of gigantic budgets, ample staff and numerous supporting agencies, all helping them become the digital “belles of the ball.”Meanwhile, thousands of other financial institutions struggle. How can they compete without the same deep pockets and resources? If your institution has champagne marketing dreams but is faced with the reality of a domestic beer budget, don’t get discouraged about all the things you can’t do. Instead plan for what you can do that may be just as awesome. Here are some ideas.
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TheFinancialBrand.com
September 2016

5 Ways to Integrate Life Stage Solutions Into Your Marketing Strategy

Retail financial institutions don’t just offer checking accounts and mortgage loans, they provide consumers with solutions that support their goals and lifestyles through every stage of life — from opening their first account to getting ready for retirement. But rather than focusing solely on the traditional “product push,” financial institutions should think about marketing in terms of life stages and solutions.
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TheFinancialBrand.com
August 2016

Searching for More Traffic to your Financial Institution’s Site

What good is a user-friendly, intuitive, informative, banking website if people can’t easily find it? As the virtual yellow pages of the internet, a good chunk of financial consumers will be looking for a new bank or credit union using a search engine. Even when your domain name is easily remembered, many people will still use a search engine to find a financial institution’s site.
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TheFinancialBrand.com
August 2016

20 Google AdWords Optimizations for Financial Marketers

The right Google AdWords strategy can have a huge impact on your marketing ROI. But managed poorly, it can quickly turn into a gigantic sinkhole that drains your budget dry. Here's how to get the most from your SEM campaigns.
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Hartford Business Journal logo
July 2016

ADA compliance extending into firms' internet offerings

ZAG's expertise in website ADA compliance is highlighted in this Hartford Business Journal article.
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TheFinancialBrand.com
July 2016

25 Ways to Create Brand Differentiation With Your Website

Every pixel on your website is either helping you build your brand or it isn't. Here's how can your site can be used to support your brand's promise.
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TheFinancialBrand.com
June 2016

How to Mobile Optimize Your Institution’s Social Media Marketing

Mobile is the predominant channel for social media. However, most social media marketing strategies are designed with a mobile-last mindset. This creates a poor customer experience and diminishes results. To lift your institution’s social media results, you need to think mobile-first, and optimize your marketing strategies for mobile while gathering results that demonstrate ROI.
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TheFinancialBrand.com
April 2016

40 Essential Features Your Financial Institution’s Website Must Have

Your website is the single most important channel — for acquisition, sales, branding, communications, customer service, education and more. Unlike other channels, it must work 24/7 supporting a number of different goals and for a variety of different audiences, yet it must also be flexible enough to continually adapt to changes in your strategy, technology, and user needs/expectations.
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TheFinancialBrand.com
April 2016

ZAG Sponsoring Financial Brand Forum Website Makeover

ZAG Interactive will be doing a "live on stage" makeover of the the Michigan State University Federal Credit Union (MSUFCU) website at the 2016 Financial Brand Forum. This popular conference geared towards bank and credit union marketing, advertising, branding and retail executives will have over 1,000 attendees from May 16-18 in Las Vegas. ZAG has been hard at work for the last months preparing for the website makeover, and is excited to discuss the project challenges, explain the behind-the-scenes process, and share designs with MSUFCU marketing personnel and the audience. Planning on attending the Financial Brand 2016 conference? Let's plan to meet up at our booth (#211) or schedule a meeting ahead of time.
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Telerik Sitefinity
February 2016

Sitefinity Site of the Year Finalist

The Savings Institute Bank and Trust website, redesigned by ZAG in 2015, is one of three finalists in the Ban king category. The site’s modern design, robust functionality and seamless third-party integrations make it a winner in our client’s eye. Please vote for this site before March 9.
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#BankSocial
January 2016

Marketing Automation For Your Financial Services Strategy

Wouldn’t it be great if you knew exactly which subject line, tweet or blog post helped contribute to a conversion? Or knowing who is browsing your website, landing pages and engaging with your email marketing campaigns? Read this #BankSocial article explaining investing in marketing automation can not only save you time, but help increase your revenue.
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TheFinancialBrand.com
December 2015

Is Your Website Built for the Blind? If Not, You Could Lose an Ugly Lawsuit

What you don't know about new ADA regulations governing website accessibility for people with visual disabilities could embroil your financial institution in a costly lawsuit. Here's what financial marketers need to do now — before the April 2016 deadline.
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Hartford Courant logo
October 2015

Website Compliance, With Some Pitching And Sliding

ZAG Interactive was recently featured in the Hartford Courant. Read this article about ZAG's ADA compliance services and our overall culture.
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TheFinancialBrand.com
October 2015

10 Questions About Search Optimization for Banking Websites

Everyone's heard about the importance of "optimizing websites for search engines." But what does that really mean when your website has hundreds (if not thousands) of pages, dozens of contributors and an outside agency assisting you with development. Here are a few questions to jump-start your thinking.
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