THE Z: DRIVE

Delivering all the latest news, announcements & observations relevant to ZAG Interactive and the multimedia world at large.

  • 28
    Aug
    2014

    The Marriage of SEO and Valuable Content

    Search engine optimization has grown up, and if your SEO strategy isn’t focused on content optimization, read on. Search engine algorithms have evolved since the days of keyword-stuffing, link-buying and other black-hat SEO tactics. They stopped falling for those tricks and fell in love with content. And now, organic SEO and valuable content just cannot live without each other. Appreciating the marriage of SEO and content is the first step in securing higher search engine rankings, while developing a site that is more appealing to your visitors. Cue the wedding bells!

    by: Alexandra Giarratano

  • 12
    Aug
    2014

    Best Practices for Website Prototyping

    Developing a prototype is the first step in the website build process. A website prototype is essentially a sample of the actual site, illustrating how the creative, strategic navigation and functionality outlined in the sitemap, wireframes and design work together. The code for a prototype is the final code for the website; however, it is only being applied to a few key, representative page templates.

    by: Paul Andrews

  • 05
    Aug
    2014

    Measuring the Impact of Responsive Design

    There is a 60%* chance that you are reading this article on a tablet or smartphone. The world is increasingly mobile and your audience isn’t just sitting in front of a desktop or laptop consuming your content. That’s why responsive design is typically a no-brainer decision for those planning on designing or redesigning their website.

    by: Michelle Brown

  • 14
    Jul
    2014

    Making the Grade with a Mentorship

    Recently, ZAG Interactive engaged in a mentorship program with high school senior at the Academy of Aerospace and Engineering, Denisha Kuhlor, which allowed her to successfully complete her Capstone marketing project of Hartford schools. Creating her own customized website to support her fieldwork, Denisha scored a 3.8 on the Capstone project, fulfilling requirements for her high school graduation in June.

    by: Christopher Rinaldi

  • 09
    Jul
    2014

    What Makes a Digital Marketing Campaign Successful?

    The ultimate success of a digital marketing campaign should not be solely measured by the number of people engaged or how many “likes” received – but instead by return on investment and other valuable key performance indicators related to business goals. A marketing campaign that is both successful and valuable should be anchored in business objectives and executed with strategy and creativity. So, how do you develop a truly effective digital marketing campaign?

    by: Brenna Keough