THE Z: DRIVE

Delivering all the latest news, announcements & observations relevant to ZAG Interactive and the multimedia world at large.

  • 15
    Sep
    2014

    ZAG Interactive Walks the Red Carpet with Three WebAwards

    ZAG Interactive picked up three WebAward wins for 2014 in the following categories: Credit Union Standard of Excellence, Outstanding Website and Best Credit Union Website.

    by: Michelle Brown

  • 09
    Sep
    2014

    10 Features of Great Financial Institution Web Sites

    What truly makes a bank or credit union website great? Some would say beautiful design, others would say powerful technology and many would argue for more quantifiable measures like ROI. No matter what your opinion is, there are some tried and true best practices that every bank or credit union site should follow when planning a website redesign.

    by: Michelle Brown

  • 28
    Aug
    2014

    The Marriage of SEO and Valuable Content

    Search engine optimization has grown up, and if your SEO strategy isn’t focused on content optimization, read on. Search engine algorithms have evolved since the days of keyword-stuffing, link-buying and other black-hat SEO tactics. They stopped falling for those tricks and fell in love with content. And now, organic SEO and valuable content just cannot live without each other. Appreciating the marriage of SEO and content is the first step in securing higher search engine rankings, while developing a site that is more appealing to your visitors. Cue the wedding bells!

    by: Alexandra Giarratano

  • 12
    Aug
    2014

    Best Practices for Website Prototyping

    Developing a prototype is the first step in the website build process. A website prototype is essentially a sample of the actual site, illustrating how the creative, strategic navigation and functionality outlined in the sitemap, wireframes and design work together. The code for a prototype is the final code for the website; however, it is only being applied to a few key, representative page templates.

    by: Paul Andrews

  • 05
    Aug
    2014

    Measuring the Impact of Responsive Design

    There is a 60%* chance that you are reading this article on a tablet or smartphone. The world is increasingly mobile and your audience isn’t just sitting in front of a desktop or laptop consuming your content. That’s why responsive design is typically a no-brainer decision for those planning on designing or redesigning their website.

    by: Michelle Brown