THE Z: DRIVE

Delivering all the latest news, announcements & observations relevant to ZAG Interactive and the multimedia world at large.

  • 17
    Nov
    2016

    Totally Awesome Email Marketing

    Any great inbound marketing strategy thrives of off a well thought out content strategy. And what’s great about content, is that it can be used in many different channels and formats, most notably email campaigns. Success is found when email marketing tactics are modernized and digital marketers understand how to properly plan, implement best practices, try out new trends, leverage data and monitor success. Ready to bring your email marketing out of the past and into your business’ future?
  • 14
    Nov
    2016

    Choosing the Right Analytics Approach for your Website

    Most businesses know that they want to track their website activity, but most don't fully understand if using Google Analytics alone is wise, or if implementing Google Tag Manager is a smart move. Understand more about these platforms, and what is the best approach for your business website analytics needs.
  • 11
    Nov
    2016

    25 Essential Digital Marketing Statistics

    As we set our sights on planning for 2017, it’s valuable to review some key social media statistics, mobile statistics, user experience statistics, email marketing statistics and SEO statistics that have made 2016 so interesting.
  • 18
    Oct
    2016

    Marketing Automation – A Powerful Tool Worth Planning For

    Marketing automation is an industry buzzword that most have heard of, but also don’t truly understand or know how to plan for. Done right, it can be an extremely powerful tool – combining website content management system (CMS) technology, content planning, analysis and continual nurturing. Explore what you need to know to determine if it’s the right next step for your business.
  • 07
    Oct
    2016

    How Your Institution Can Deliver the Right Message to the Right Person at the Right Time

    Brands are now tasked with figuring out what content will resonate with their audiences, and the best ways to deliver that content. The digital age has given us more insight into what people are consuming, who they are, and what’s making them buy. The challenge for financial marketers is to figure out how to gain consumer’s attention in an over-saturated online world. Here’s a brief overview of some of best ways to develop and refine your social media and content marketing strategies to help your financial institution create and deliver effective content for your customers and prospects.