THE Z: DRIVE

Delivering all the latest news, announcements & observations relevant to ZAG Interactive and the multimedia world at large.

  • 29
    Jan
    2016

    Marketing Automation For Your Financial Services Strategy

    Marketing automation can help financial service marketers better convert traffic into leads. Learn more about marketing automation for banks and credit unions.

    by: Michelle Brown

  • 27
    Jan
    2016

    10 Types of Marketing Emails to Rock Your Business

    Email marketing is here to stay and is a cost-effective and powerful component of many businesses inbound marketing strategy. There are many types of marketing emails you can send to your audience so understanding which types make the most sense for your business is an essential first step.

    by: Alexandra Giarratano

  • 22
    Jan
    2016

    4 Tips for a Successful Website User Experience

    Most marketers work tirelessly to drive leads to their website. Once they arrive, it’s essential that the experience they get is a positive reflection of your brand and your commitment to making their lives easier. The sites that win the game provide a consistent experience no matter the visitor’s device, provide useful and engaging content, allow a visitor to find what they want quickly and allow them to fulfill their intent to convert.

    by: Michelle Brown

  • 06
    Jan
    2016

    Update: Website ADA Regulation Timing

    The Department of Justice has pushed back the date of website compliance guidelines for private businesses until 2018. Though this is welcome news for private businesses that were nervous about the implications of these guidelines, it's terrible news for the visually impaired who struggle every day to make sense out of sites that don't prioritize compliance. Learn more about what private businesses should do now and later to make website compliance a business priority.
  • 05
    Jan
    2016

    8 Responsive Website Launches to Wrap up 2015

    Our new roster of clients and their responsive websites are as diverse as the website strategy, design, build and marketing services we implemented on their behalf. From credit unions and healthcare companies to an architecture firm and a financing company, ZAG worked with these clients to understand their business goals, likes and dislikes. Check out their websites!