THE Z: DRIVE

Delivering all the latest news, announcements & observations relevant to ZAG Interactive and the multimedia world at large.

  • 27
    Sep
    2016

    Illuminating a Financial Institution’s New Brand Online

    Firefly Credit Union’s recent website redesign is a prime example of a new website that successfully promotes a totally reimagined brand. Explore how a collaberation between the credit union, its branding agency - Weber Marketing Group, and ZAG Interactive resulted in a reimagined website that delivers enhanced value to its members.

    by: Christopher Rinaldi

  • 22
    Sep
    2016

    6 Ways to Spice Up Your Institution’s Social Media Strategy

    Nearly every bank and credit union on the planet has dabbled in social media marketing to some extent. But success has been elusive. Many are still perplexed about how they can get more traction, traffic, engagement, clicks and conversions from the content they share in social channels.

    by: Christopher Rinaldi

  • 12
    Sep
    2016

    3 WebAwards for CT Digital Agency

    ZAG Interactive won the 2016 Outstanding Bank Website WebAward for its redesign of the Citizens & Northern Bank website, the 2016 Best Architecture Website WebAward for its redesign of the Integrated Builders Group website and the 2016 Credit Union Standard of Excellence award for its redesign of the Dominion Credit Union website.
  • 08
    Sep
    2016

    5 Ways to Integrate Life Stage Solutions Into Your Marketing Strategy

    Retail financial institutions don’t just offer checking accounts and mortgage loans, they provide consumers with solutions that support their goals and lifestyles through every stage of life — from opening their first account to getting ready for retirement. But rather than focusing solely on the traditional “product push,” financial institutions should think about marketing in terms of life stages and solutions.

    by: Brenna Keough

  • 31
    Aug
    2016

    The Ideal Usability Test Sample Size

    What is the ideal sample size for website usability testing? The answer is far less than you think.

    by: Dan Seagull