THE Z: DRIVE

Delivering all the latest news, announcements & observations relevant to ZAG Interactive and the multimedia world at large.

  • 14
    Jul
    2014

    Making the Grade with a Mentorship

    Recently, ZAG Interactive engaged in a mentorship program with high school senior at the Academy of Aerospace and Engineering, Denisha Kuhlor, which allowed her to successfully complete her Capstone marketing project of Hartford schools. Creating her own customized website to support her fieldwork, Denisha scored a 3.8 on the Capstone project, fulfilling requirements for her high school graduation in June.

    by: Christopher Rinaldi

  • 09
    Jul
    2014

    What Makes a Digital Marketing Campaign Successful?

    The ultimate success of a digital marketing campaign should not be solely measured by the number of people engaged or how many “likes” received – but instead by return on investment and other valuable key performance indicators related to business goals. A marketing campaign that is both successful and valuable should be anchored in business objectives and executed with strategy and creativity. So, how do you develop a truly effective digital marketing campaign?

    by: Brenna Keough

  • 03
    Jul
    2014

    Hot Jobs Lead to Cool Careers this Summer at ZAG

    While the summer generally represents the slower season for most agencies, ZAG Interactive's work is percolating to the point where it is actively seeking new talent to join in the fun! To meet this sizzling customer demand, the agency is seeking dynamic professionals who "work hard/play hard" to join the digital agency.

    by: Michelle Brown

  • 25
    Jun
    2014

    ZAG Takes Its Client Offerings to a Higher Level with Three New Hires

    In response to explosive business growth (and an aesthetic need to fill seats in our brand-spanking new office space), ZAG Interactive is pleased to announce the addition of a several valued employees since the last time we published a "new faces" announcement. These talented professionals bolster our client services, development and marketing departments to enhance our digital offerings and ensure total customer satisfaction.

    by: Christopher Rinaldi

  • 18
    Jun
    2014

    Seven Deadly Sins You Commit Online — But Would Not in the Branch

    In today's customer-centric, digital age, financial marketers must offer the same high-quality experience online that institutions deliver at the traditional branch. But still, many banks and credit unions are in need of a divine intervention. Digital experts from ZAG Interactive and Andera teamed up to identify the common mistakes financial institutions make online, but wouldn’t dare do in the branch.

    by: Michelle Brown