THE Z: DRIVE

Delivering all the latest news, announcements & observations relevant to ZAG Interactive and the multimedia world at large.

  • 30
    Oct
    2014

    Business Blogging 101

    Understanding the benefits of a blog for your business can help you determine how it can be used to support your current and future marketing efforts, and why it should be a part of your digital plans.

    by: Alexandra Giarratano

  • 22
    Oct
    2014

    4 Things That Make Banking Websites LAME

    There are a ton of bank and credit union websites out there that need a lot of love. How do you know if yours is one of them? Here are four common problems that plague financial institutions' websites, with tips to take any financial website from LAME to fame.

    by: Michelle Brown

  • 17
    Oct
    2014

    Why We Love Digital Marketing (And You Should, Too!)

    Have you ever heard anyone say “ah – the good, old days” when it comes to marketing? Neither have we. That’s because there’s not much to miss. Marketing has changed quite a bit over the past several years – and that’s a good thing. We’ve gone from mass messaging to strategically targeted tactics that enable us marketers to connect with the right audience at the right time – making our efforts more effective and quantifiable. But you probably already know that. What you might not know is all the reasons why we love digital marketing, and why you should, too. Let us explain.

    by: Brenna Keough

  • 08
    Oct
    2014

    12 Tips for Selecting a Web Design Agency

    Planning for a website redesign is exciting but can also be equally overwhelming. The complexities of website design, development, marketing and strategy require specialized competencies, so selecting the right agency for your business can often make or break your initiative.

    by: Michelle Brown

  • 30
    Sep
    2014

    New Faces This Fall at ZAG

    Growth continues here at ZAG, and we recently welcomed several accomplished professionals to support existing departments and to lead our new Quality Control department.