Have you ever heard anyone say “ah – the good, old days” when it comes to marketing? Neither have we. That’s because there’s not much to miss. Marketing has changed quite a bit over the past several years – and that’s a good thing. We’ve gone from mass messaging to strategically targeted tactics that enable us marketers to connect with the right audience at the right time – making our efforts more effective and quantifiable. But you probably already know that. What you might not know is all the reasons why we love digital marketing, and why you should, too. Let us explain.