THE Z: DRIVE

Delivering all the latest news, announcements & observations relevant to ZAG Interactive and the multimedia world at large.

  • 18
    Apr
    2014

    ZAG Interactive’s Growth Fuels Move Into Larger Glastonbury Office Space

    After early years of steady growth and recent years of surging business, ZAG Interactive has moved into 11,000 square feet of impressive new office space on the second floor of 148 Eastern Boulevard in Glastonbury.

    by: Michelle Brown

  • 11
    Apr
    2014

    A Handy Guide to Working with an Agency Writer

    When it comes to a website redesign, it’s easy to get people excited about fresh design, cool functionality and the eye-catching elements of the new site. And, hey, don’t you also get really excited about new words?! … Uh, hello? Outsourcing content creation to ZAG is a good strategy to keep all parts of your website development project moving together, and these are some guidelines we follow.

    by: Doug Malan

  • 01
    Apr
    2014

    The 7 Essential Elements of a Picture-Perfect Facebook Campaign

    Many marketers tend to think of a Facebook presence as simply a must-have, which it is. However, they often neglect to realize its full potential. And if they do understand the opportunities associated with utilizing Facebook as a marketing channel, they often aren’t leveraging it properly. Be sure to incorporate these seven essential elements into your Facebook campaigns.

    by: Brenna Keough

  • 26
    Mar
    2014

    10 Things You Are Doing Wrong With Your Institution’s Website

    Your website is the lifeblood of your bank or credit union. It is the 24/7/365 source for online banking, marketing campaigns, corporate communications, employee recruiting, etc. Chances are, your website isn’t exactly scoring straight A’s. See how your institution’s site grades against these 10 common mistakes. For extra credit, pass your site’s score on to your management team to justify what needs to be done if you’re going to make the grade online.
  • 06
    Mar
    2014

    Why Marketers Must Get Used to Google+

    Google+ is perhaps the most polarizing of the popular social media channels. Incorporating some of the best features of the most active social media networks, as well as its own distinct functionality, Google+ may very well move past Facebook as the most widely used social media platform in a few years. Still, brand marketers struggle to capitalize on the Google+ opportunity. Today, it could be argued that the most compelling reason for brands to engage on Google+ is simply because it is brought to us by Google.

    by: Christopher Rinaldi